PINTEREST 101

Self Guided Online E-Course

 

Welcome!

Thank you for joining in this Pinterest E-Course! I've created it for people who are completely new to Pinterest and those who have used Pinterest for their own personal use but want to really start using it for their creative business.  

My goal is to not overwhelm or confuse you! Each section is organized with written and video content, plus some homework to help you make progress with your own Pinterest account.  The Pinterest Course E-Book has some helpful worksheets if you like to get off-line and write out your notes. Analog is good too! 

 

Move at your own pace. Interact with me or with your classmates when you need help. Use the forum if you have any questions or want to review your own account with the team. We are all learning together! Don't be shy.

Pinterest Basics

Before you jump in with both feet, let's make sure you know a few basic facts about Pinterest. 

Vocabulary >

HOME FEED

The ever changing and updating list of Pinterest Pin images.

 

PIN

An image that contains a caption, the person who Pinned the image, and the website from which it was Pinned

 

RE-PIN

An original Pin image that has been pinned into another board.

 

TITLE

The title is text from the original post content

 

CAPTION

Anything written to describe the Pin.

 

PINNER

The person or account that Pinned the post

 

PIN BOARD

A board created by an Pinner that contains organized pins of a certain topic.

 

PIN COUNT

How many times this has been re-pinned. This is an indicator of the Pinned image’s popularity

 

TRIED IT

People who have tried the Pin’s activity or product.

Watch the video >  Pinterest Basics

Watch the video >  Your Profile and Pinterest Board Basics

Do This  >

Start your Pinterest account, if you haven't already. If it's been a while since you've looked at your Pinterest account, then this is the time to remember your password and take a look!
 

Pinning To A Pinterest Board

You can make as many Pinterest Boards as you wish, and pin as many items into those boards as you wish. Pin content to your boards from within Pinterest, from websites and from your blog or website.

Notes >

How to Organize Your Boards
  • Make boards with clear and descriptive titles.

  • You can move boards around in any order you prefer.

  • Be sure to add a description to your boards

Watch the video >  How To Make Secret Pinterest Boards

Important >

Pin from a source

​You don't upload pinned images from your phone or from your image folder on your desktop. The goal of Pinterest is to give links and resources to their users.

Pin directly from a source, which means a blog or website, so that a live link is available for the user.

Watch the video >  How To Pin From The Browser (Safari, Chrome, etc.)

Watch the video >  How To Pin From A Blog or Website

Do This  >

Make at least five Pinterest boards and pin images into them.
 

Keywords

Since Pinterest is essentially a search engine, using searchable keywords or key phrases is the way to be seen by the Pin-bots (the robots that analyze Pinterest users and traffic).

What are a KEYWORDS?

Keywords are words or phrases that are used

to search for specific content.

Keywords are descriptive

Keywords describe the image or subject matter. The phrases are written in plain speech.

 
 

 

 
Your content should include keywords

If someone is searching using keywords, then your content with the same keywords or phrases will help you be “found”. If you don’t use any keywords, you are less likely to be discovered in a search query. You can include keywords in your profile, your boards and in your Pinned image captions.

  In your profile description  

  In your Pin Board Title & Description  

  In your Pinned Image Captions

Tips >

Keywords are NOT hashtags

They are not meant to be for broad searches or for collections like hashtags, you don’t use the “#” in front of the word, and you CAN use spaces.

Finding Your Keywords

Think about what someone would be searching for to be so glad they found you. What have your customers said about your products or services. This is the same language they would use to search for you!

Watch the video >  How To Find Keywords

Do This  >

Research keywords in your business niche. Keep the list on your computer.
 

Optimize Your Pinterest Account

Now that you're "in", let's focus on making your Pinterest account the best it can be. You want people to find you, know what you're all about and why they might want to follow you.

Notes  >

WHEN PINNING FROM YOUR BLOG
  • Include a brief summary or quote from the article that relates to the theme of your Board

  • Make a great image that emotionally connects with your Board theme

  • Link directly to your blog article (not just your website)

 
USE YOUR LIST OF YOUR KEYWORDS

If there are some keywords that you will use repeatedly, it's a good idea to put those in a reference document. 

Watch the video >  How to Optimize Your Pinterest Account

Do This  >

ADD KEYWORDS TO:

• Your Pinterest profile

• Your Pinterest Board titles

• Your Pinterest Board descriptions

• Your pinned image captions

• In your website or images

UPDATE YOUR PROFILE

• Your Name

• Your Profile Description

• Your Location

• Your Live Link (your website)

• Your Profile Image

 

Great Pinterest Images

Making great Pinterest images is so critical in encouraging more attention, engagement and re-pins. Pinned images can live for months instead of seconds or minutes as on other social media sites, so it is definitely worth your while to make your images the best they can be. Here are some specific tips to help you improve your images so that you get the maximum results from your efforts.

Great Pinterest Images Have These Qualities:
Use a minimal amount of text

Make sure it’s easy to read, a simple call to
action or message.

 

High quality photos

High resolution, well composed, in focus.

 

Create taller images

They take up more space in the feed and get more engagement and look better on mobile screens.

Use multiple images in your pin.

Keep it to 4 images or fewer so it doesn’t look too crowded. This works well for food, DIY, and craft bloggers who can show the steps in their process. It also works well for outfit posts, roundup-style posts and before/after transformation posts. Artists can show various details of their work or products.

 

Show What You’re Offering.

If you have a free download you’re giving away with your blog post, create a mock-up of it and add it to the pin. People like to see what they’re getting and it shows that your post is packed with even more value.

Tips >

Pinterest File Size

The file size for a Pinterest image is ideally 600 px wide and as long as you want.

Find image examples here:

• Peruse Pinterest

PicMonkey Pinterest Templates

Canva Pinterest Templates

Look for, or take photos with at least one third of the layout with a “neutral” background so you can overlay text.

Pinterest Image Examples

Watch the video >  How to Make Pinterest Images with Canva

Pinterest Image Design Websites & Programs

Canva

Canva is an online website where you can make a multitude of visual content for print and digital media. There are templates for all social media sites, including Pinterest. Upload your own photos for free, or use their stock imagery for $1 per download. There are many fonts to choose, it’s very user friendly and produces quality work for very little time and money. Highly recommend! Watch a video tutorial on making Pinterest images on Canva here.

 

PicMonkey

PicMonkey is a more advanced photo editing website that also has basic templates, filters, fonts and image manipulation. The premium version allows better and more convenient access to their templates, styling and imagery and it costs less than a Photoshop subscription.

 

Photoshop

Photoshop is a professional level program ideal if you are tech savvy, really into your photography and familiar with the Adobe Creative Suite products. You will have the most control over size, image quality and graphics. Photoshop is a cloud-based subscription program available through Adobe now and costs a monthly fee (about $30-$50/month).

Do This  >

MAKE A PINTEREST IMAGE

Try it out on Canva or PicMonkey and share it!

 

What Makes Popular Pinterest Content

"Content", or the information YOU create and add to Pinterest is the best way to get more attention and engagement with Pinterest users. How are you supposed to know what's popular? You can do the spaghetti method and throw ideas on your Pin wall and see what sticks, or you can maximize your efforts and make content on what is already likely to be popular IN YOUR NICHE. Remember, it does you no good to create a blog post on food recipes if your products or services have nothing to do with food.

Search Ideas In Your Niche

Take note of the various search words that are popular and see if your content is relevant. Remember this? Searched content is popular content.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
Write a Blog Post

Blogging regularly is the best way to increase your SEO on Google. Pinterest also rewards original content creators. Once you have a list of content ideas, start making blog posts. Then Pin the image from your posts into your Pinterest account.

 

Make Your Images Great

See previous section on Pinterest Images.

Notes  >

Don't forget that your notifications are a good indicator of your pin popularity. See what's most popular.

WANT DATA?

Tailwind is a desktop app that tracks your Pinterest activity and data for marketing purposes.

Watch the video >  How to Make Popular Pinterest Content

Do This  >

RESEARCH CONTENT IN YOUR NICHE

Take notes of ideas that you know you can make great. Put a blogging schedule together for the next month and start adding great content.

 

Rich Pins

They're not weathier than the other Pins, but this is an important feature if you're going to be a force to be Pinned with. Rich Pins are bits of web code that provide Pinterest with more information (the metadata) about your pin. The benefit to Rich Pins are that the data stays updated long after someone has Pinned it.

What are Rich Pins?

Rich Pins provide more context about an idea because they show extra information directly on a Pin. There are four types of Rich Pins: reference (I don't think you'll need this one), product, recipe and article. (see below) Rich Pins use the metadata on your website as the extra information on the pin.

How Do I Get Rich Pins?

It's a two step process and the links below will walk you, or your web programmer through it.

Links >  

 

Rich Pin Set Up

 

Rich Pin Validator

Metadata?!?!

It's the SEO data you (hopefully) fill out on each blog post. Metadata usually includes the title of the post and the blog excerpt.

Article Pins

Article Pins let users know that they're clicking on a page with original content that tells a story. Article Pins include a headline, author and story description.

Product Pins

Product Pins make it easier for Pinners to see information about things you sell and include pricing, availability and buy location. Product Pins are different from Buyable Pins because although they make information about your product readily available on Pinterest, they do not let a user buy the product directly from Pinterest. That's done with Pinterest advertisements.

 
 
 
 
 
 
 
Recipe Pins

Recipe Pins make it easy for Pinners to see exactly what a recipe entails without leaving Pinterest. Recipe Pins can include title, ingredients, cooking times, serving information, and ratings.

Do This  >

ADD RICH PINS TO YOUR WEBSITE

Be brave! You can do it. If you're stuck, ask questions in the forum.

 

Extra Stuff

If you're making great Pinnable content, then you want it to be easy for

people to Pin it! Here are some links for directions to add the Pin button to your blog or website.

As you can imagine, Pinterest is constantly changing and updating it's features and how it works. Keep up with all these changes with these blogs and podcasts.

 

You did it!

Congratulations on finishing this course!