RESOURCES & TIPS BLOG
WORKSHOPS + EVENTS
May 15, 2015
Why it’s worth your time
It will keep YOU focused!
You will feel confident crafting sales messages and generating online content
You will not waste time in a state of confusion
How to find your Target Audience
Respond to these demographics to the best of your ability. If you want to get fancy, you can look at your website or social media site’s statistics to cross reference or be enlightened.
Occupation or industry
Family status (children/no children)
Political affiliations or leanings
Hobbies and interests
You may find that you have a few answers of your target audience. Some people create individual character personas.
Some more defining questions
To better find and connect to your audience online and in person
What is “cool” to these people?
What impresses them?
How do they interact?
Do they use slang or casual language?
Do they want “just the facts”?
What are they missing?
What are their problems?
What is most important to them?
Where do they hang out (online and in the real world)
What activities do they like?
Are they readers? Are they more visual?
Work better on paper?
Download a printable pdf of this workpage here.
If you want to read more, I thought this article and this article were the most relevant to our creative businesses.