Are you constantly looking up your web links? Are you always guessing what your branding colors and fonts are when making images? It's time for you to organize yourself a Reference Document so you can be much more efficient while you work.
What goes in a reference document?
A reference document is a digital file (it can be a Word Doc, a Google Doc or a note on your computer) that has all the basic links and information you need on a more frequent basis. I have found that keeping one of these handy means I don't have to look up my Facebook page link or try to remember what font I usually use when making an email newsletter.
Here is a basic list for your reference document
• Your business statement
• Your branding colors and their hex code numbers
• Your branding fonts and their substitutes if they're not web-friendly
• Links to all your social media pages
• Your general social media/marketing plan schedule
• The sites you use for stock art or photography
• The sites you use frequently for research, etc.
• Your frequently used hashtags or hashtag list
• Your photo file nomenclature
Other helpful items for your reference document
• Websites and passwords (I like to live dangerously)