The best way to get more followers on Instagram is to use hashtags. What is a hashtag, why you should use hashtags, what hashtags should you use, and where should you use them? Read on, my friend.
What is a hashtag?
A hashtag (#) preceding any word or phrase turns it into a searchable post on Instagram. (And also on the Internet, but we won't go into that now.) Hashtags do not have punctuation or spaces. (#artistsonline, NOT #artists online). Instagram users post with hashtags to attract new followers.
Instagram users post with hashtags to attract new followers.
Why should I use hashtags?
• Posts with at least one hashtag average 13% more engagement.
• Posts with 2 hashtags receive 41% more interaction
• Posts with 11 or more hashtags receive 80% more interaction.
• Instagram allows up to 30 hashtags per post. USE THEM!
What hashtags should I use?
Use hashtags that are relevant to your work and your post. Here are some hashtag categories. It's best to use a combination of these in your posts.
It's best to use a combination of hashtags in your Instagram posts.
• The subject of your photo (#drawing, #sketch, #blanket, #folkart, #granola, #babygift)
• Materials you used (#pen, #paper, #acrylics)
YOUR BUSINESS HASHTAGS
• Specific to you or your business (#becurious)
• Your name (#margotmadison)
• Your business name (#WonderMurals)
• Your specific call to action (#skubeup)
YOUR AUDIENCE HASHTAGS
The kind of people who would be interested in your photo (#photographers, #brides, #etsysellers #interiordecorator, #foodies, #fashionista)
OTHER BRAND HASHTAGS
Let the companies know their products are included in your photo by using their hashtags (#moleskein, #cannon, #rheingeist) with yours. You can also tag the company in your post.
Instagram influencers have hashtags you can use to get them to notice your post. If they like what you posted, they will repost to their account with credit to you. (#designtip, #artsherrif, #stylemepretty, #TNYcartoons) These are usually listed in the account bio of the influencer, or in a separate post.
EVENT SPECIFIC/LOCATION HASHTAGS
An event such as a craft show, opening night, fundraiser etc. or your location such as a specific restaurant or city (#JDRFGala2016, #Cincinnati, #inktober). People can see all the posts from one event if they search the event hashtag.
Where do I post the hashtags?
You can post hashtags in your caption copy (eg. "Having fun at the #MidwestCraftCon"), or at the end of your caption. (eg. "Having fun at the Midwest Craft Con. #midwestcraftcon")
You can also post hashtags in the first comment of your post. This is a nice way to "bury" them so they don'e distract the content of your caption.