Have you been wondering what Pinterest is all about and if you should be on it? There are over 150 million people enjoying and using Pinterest since it's inception in 2010, and it's growing steadily. This is an easy guide to what Pinterest is and what makes it different from other social media sites.
Pinterest is a visual search engine where users go for inspiration on future projects.
What makes Pinterest different from other social media?
Pinterest is different from other social media because it's less about "what's happening now" and more about "what's my plan for the future".
Images are "Pinned" onto digital Pin Boards that you curate any way you'd like.
Pinterest is more of a personal tool than a social one. People don’t come to see what their friends are doing. Instead, they come to Pinterest to find ideas to try, figure out which ones they love, and learn a little bit about themselves in the process.
Some of my Pinterest boards include inspirational quotes, invitation designs that inspire me, creative business tips and landscaping and deck ideas. If I am perusing an online seed catalog, I might Pin the dahlias I want to plant in my garden for the spring into my "Landscaping and Deck Ideas" board. When it's spring and I'm ready to plant, I can go back to the board, click the dahlia link I Pinned and order the dahlia tubers.
Basic Pinterest Vocabulary
Pin—An image that contains a caption, the person who Pinned the image, and the website from which it was Pinned Pinterest Home Feed—The ever changing and updating list of Pinterest Pin images. Caption—Anything written to describe the Pin. This is usually copied from the originator and can be changed by you before it gets Pinned to the Board. Pin Board—A collection of Pins you have organized. Each board has a title and a description written by you. Think of it as a digital bulletin board. Pinner—Anyone who has a Pinterest account. Here is a screenshot of my Pinterest account page.
Followers—Accounts/people who are following you or your specific boards Following—Accounts/people/boards you are following Account Profile—Your name or whatever you want to call your account. Your profile also includes a photo, url link of your choice and a description.
Ready for Pinterest?
Yeah, you are!! If you are completely new to Pinterest, I recommend starting a personal account and getting to know how it works and how it might be useful to you personally. One great aspect of Pinterest is that you can change your information at any time, so don't feel pressure to get it right the first time. If you have a personal account and are thinking about upgrading to the Business account, hang tight. We will be go over the benefits of a Business Pinterest Account in future posts.
If you'd like to see Pinterest in action, including how to Pin and what all the little icons can do for you, I've got a little tour of that here.
Pinterest Podcast Cynthia Sanchez is a Pinterest guru with a Podcast and Website called "Oh So Pinteresting!" which is well worth a listen.